He shared the hashtag “We will not shut up and dribble” that the sports world and fans have supported, he made a powerful statement about why he and other athletes will not stop speaking out, and on the day of the All-Star Game, the Cavaliers star showed up in shoes that say “More Than An Athlete” on the side.

“But we will definitely not shut up and dribble,” James said during All-Star media day on Saturday. “I will definitely not do that. I mean too much to society, I mean too much to the youth, I mean too much to so many kids that feel like they don’t have a way out and they need someone to help lead them out of the situation they’re in.”

It’s clear that he meant what he said.

This isn’t the first time James has used his shoes to make a statement.

In December when the Cavs played in D.C., he wore black and white sneakers that said “Equality.”

While explaining why he went with those, James said:

“Obviously, I’ve been outspoken and well-spoken about what’s going on at the helm here. We’re never going to let one person dictate us Americans — how beautiful and how powerful we are as a people. Equality is all about understanding our rights, understanding what we stand for and how powerful we are as men, as women, black or white, or Hispanic. It don’t matter your race, whatever the case may be. This is a beautiful country.”