For the first time in 110 years, the bra gets a major reinvention
By Meghan Holohan, May 6, 2015
[Today.com] For women who wear a larger bra size, it’s nearly impossible to find one that fits well and feels comfortable. Straps dig into shoulders, backs ache all while underwires jab at sides — and forget about finding something that looks fashionable or sexy.
As a busty lady herself, Laura West knew the struggle well. While talking with friend and fellow industrial designer, Sophia Berman, the two realized that they could change this common problem.
“We said ‘there’s got to be a better way of doing this for bustier women,'” says Berman. (As an experiment, the two even had men try on bras with melons to hilarious effect.)