Costs & Analysis of Going Back To School Fall 2021

It’s that time of year again  for our kids to  go back to school  and back to college and getting them orgnanized , their new covid safe schedule, clothing for changing of the seasons and  supplies.
 Thank You Nrf for Statistics
From NRF

Expected back-to-school and college spending

Back-to-School

Back-to-College

$789

$1,200

$849

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$688 $685

$697

$29.5B

$27.5B

$26.2B

$33.9B

2018 2019 2020
Expected spending per household

$37.1B

2021

$970

$942

$977

$54.1B

$55.3B

$54.5B

$1,059

$67.7B

$71.0B

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2017
Total expected spending

2020 2021

2017
Total expected spending

2018 2019
Expected spending per household

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Source: NRF and Prosper Insights & Analytics

$296 $274

$203

$306

Top back-to-school and college categories

Top 3 back-to-school categories

Top 3 back-to-college categories

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$240

$253

$262

$234

$235

$136 $149 $161 Shoes

$164

$149 $148 $159

$120 $130

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Electronics

Clothing and accessories

2019 2020 2021

Electronics

Dorm or apartment furnishings

2019   2020   2021

Clothing and accessories

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Source: NRF and Prosper Insights & Analytics

Types of electronics purchases

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Laptop Calculator Tablet

Accessories Speakers

48.6%

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Back-to- School

31.6% 30.7%

29.0% 22.3%

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Laptop Tablet Accessories Calculator Printer

57.0%

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Back-to- College

27.3% 25.1%

24.4% 19.7%

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Source: NRF and Prosper Insights & Analytics

Where back-to-class shoppers are in the season

51%

have started back-to-class shopping

39%

shopped end of June sales

18% of shopping completed on average

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Source: NRF and Prosper Insights & Analytics

31%

27% 23%

32% 25%

29% 26%

30% 30%
26%

Back-to-School

Back-to-College

36% 30%

37%

36%

39%
33%

50% 52% 55% 48% 49% 48%

45%
43% 43%

Top destinations

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45%
41%

44%

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28%

29%

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Office supply Clothing store Discount store Department store store

2019 2020 2021

Online

College bookstore

Office supply Discount store store

Department store

Online

2019 2020 2021

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Source: NRF and Prosper Insights & Analytics

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